Want to get your business into the press?

You’re in the right place.

Targetted PR and editorial coverage is one of the best things you can do to promote your small business or charity.

It boosts your credibility and kudos, tells people what you do, provides vital links to your website and gives you valuable content to share on social media. And when you think of the potential audience reach, it’s one of the most cost effective was to promote your business.

If you see other businesses in your field already sharing ideas or their stories in the press, then that’s good news! It means there’s already a place for you and your stories.

Why get an outside person to help you with your PR?

Firstly, writing about your own business is difficult.

You need to know how find the right stories that will capture your target audience’s interest. And you need to keep finding inspiration for stories. It takes a lot of time, especially if you don’t know how the media works.

That’s why it makes sense to partner with someone who understands how it works from both sides.

I’ve worked for – and with – lots of major PR agencies throughout my career, first as a journalist and now as a freelance copywriter and PR.

From being a journalist in busy newsrooms for national and regional newspapers, I’ve learnt what makes a great story that connects with your ideal audience.

I also know that journalists receive hundreds or even thousands of emails and press releases every day. So you need to make yours a stand out story to grab their attention.

I’m skilled at turning your unique story into a great pitch…

…and knowing how to pitch it to the right journalists at the right time.

Whether it’s getting your story onto local radio or into national newspapers or specialist magazines, I can help it gain the coverage it deserves.

And there’s a whole world beyond traditional print, broadcast and online; incredible potential lies with social media, awards and podcasts, to name a few (you can read more advice on this in my ‘PR tips for small businesses’ blog).

I’m also experienced in placing and ghostwriting thought leadership pieces, so you can build your presence as the ‘go-to’ expert for journalists.

I can help with:

• Researching

• Finding stories that journalists will want to feature

• Interviewing

• Creating strong case studies

• Writing

• Editing

• Contacting journalists - and presenting your story in the right way

• Securing interviews for you with journalists

• Getting your business in front of the right audience

How could I help your small business?

Here’s a recent interview I arranged with BBC Radio York for Lois Kirtlan, owner of Whitby cafe, Hetty and Betty.

Lois chatted with presenter Bek Homer about the history of H&B, its signature dish - the Whitby Fish and Chips Afternoon Tea, and her plans for growing her business (17 minutes into the recording).