Why do small businesses need PR?
PR boosts your credibility and kudos, tells people what you do and provides vital links to your website (like rocket fuel for your SEO).
It also gives you valuable content to share on social media.
And when you think of audience reach, it’s one of the most cost-effective ways to promote your business.
Work with me, and I’ll be there every step of the way with friendly advice to guide you through the process.
Why work with a PR professional?
It saves you a LOT of time and hassle - and gets results.
To secure great press coverage, you need to find the right stories that will grab journalists’ attention.
And this can be time-consuming when you don’t understand how the media circus works.
Journalists receive hundreds or even thousands of emails and press releases every day. So, to get your story published, you need to make it stand out.
That’s why it makes sense to partner with someone who understands how it works from both sides.
I’ve worked for – and with – many major PR agencies throughout my career. From being a reporter and feature writer in busy newsrooms, I’ve learnt what makes a great angle for a story - and how to pitch it to journalists.
And if you see your competitors sharing their stories in the press, then you’re onto a winner! It means there’s already a place for you and your stories.
Start hitting the headlines
Journalists need your stories!
I’ve recently secured media interviews for local businesses with The Yorkshire Post and Radio York.
I also helped independent Whitby cafe and wedding venue Hetty & Betty gain this press coverage for their awards success in The Press newspaper in York plus articles in York Mix and The Scarborough News.
Over the past 10 years, I’ve secured national press coverage in The Daily Telegraph, The Independent, Daily Express, MailOnline, Daily Record, Radio 4, Good Housekeeping magazine and many more.
What’s involved?
My PR services can help you with:
• Researching strong story angles
• Writing pitches and press releases about your business to grab journalists’ attention
• Interviewing and writing case studies
• Contacting journalists - and presenting your story in the right way
• Securing interviews for you with journalists
• Getting your business in front of the right audience
“If you get the chance to work with Linda, take it…
She cares about getting the brief right, delivering excellence, and creating great client relationships. Linda applies the same care and attention to every role she's ever had. A true professional!”
Emily Garnham | Founder and Director of Tartle Media
Want to find out more?
If need help with your PR - whether it’s one-to-one advice about story inspiration or ongoing monthly support - book a FREE 30-minute discovery call via my Contact page.