Strategic PR for ambitious Yorkshire businesses
Image: Justina Maiz Casas
Hi, I’m Linda.
I’m a journalist, PR specialist and strategic storyteller based in York.
I help ambitious Yorkshire businesses raise their profile and tell their stories to become the authority in their sector.
After more than 25 years working in media, I know what makes a story worth telling.
Today, through strategic PR and thought leadership, I work with SMEs to help them communicate with confidence, build trust and credibility - and attract new clients.
My clients are ambitious and passionate about what they do - and ready to raise their profile and become a trusted voice in their sector.
I specialise in…
Professional services - supporting financial advisors, architects, leadership coaches, HR consultants, recruitment firms and solicitors to become the ‘go-to’ expert in their industry through through thought leadership articles and strategic PR.
Luxury brands and lifestyle - helping premium Yorkshire brands tell compelling stories to secure powerful media coverage, and get people talking about their products and services.
I can help you to:
- Identify the strongest stories to secure articles which promote your products and services in regional and national media.
- Become the ‘go-to’ expert in your sector through interviews, profile pieces and thought leadership articles for Business and industry titles.
- Translate your business goals into a PR strategy on a monthly retainer. That’s when you really see results!
Clients I’ve worked with have featured in...
• National titles like The Daily Telegraph, The Sunday Times, Hello!, Saga, House Beautiful and The Sun, among others.
• Regional publications - including The Yorkshire Post, Yorkshire Life, Yorkshire Living, The Business Desk, The York Press, York Mix, The Yorkshire Evening Post and Business Insider magazine.
• Industry magazines - The HR Director, People Management, HR Zone and HR Magazine.
I also help businesses to get their message out to a wider audience via interviews on BBC radio. This has directly resulted in them signing up new clients plus invites to be guests on TV and podcasts.
“I simply can't recommend Linda enough.
She has great energy, and a calm and reassuring manner that sets you at ease and inspires you.”
- Sarah Burns | Architect, and founder of Atelier B
Specialist PR services
• Developing a PR strategy to build trust and authority, and help your business to grow. I take time to understand your business and identify what makes you unique. I then create a campaign that supports your goals, raises your profile and attracts new clients, talent and investors. Monthly retainer. Includes: Press releases, introductions to journalists and ghostwriting thought leadership articles.
• One-off projects - an individual press release or thought leadership article.
• Power Hour - 60 minutes of practical advice and ideas with a tailored PR plan so you can DIY your PR.
Events and media training
• Monthly PR Coffee Mornings in York
• Meet The Media - connecting businesses with top regional journalists and editors
• Mini online DIY PR course - Unlock Your PR Story
Free resources
• Read my blog: How do thought leadership articles work?
• PR for Small Businesses webinar - fully-funded by the York & North Yorkshire Growth Hub
Copywriting
Get your content created by a trained newspaper journalist, including blogs, expert opinion articles for LinkedIn and case studies.
“Linda really took the time to truly understand who we were and the project.
Her skills and expertise really helped our new employee support programme. It helped reach businesses and individuals who would benefit from the programme. I would highly recommend Linda for a PR campaign!”
- Lizzie Huxford | Specialist occupational therapist and co-founder of OT4me
I’d love to hear your story
As a journalist, I’ve written for The Guardian, Daily Telegraph and Metro, among many others. I now use this expertise to help Yorkshire SMEs to build authority and attract new clients through PR.
If you want to work with a local lass who understands the media - plus what’s involved with running a small business - please get in touch.
Email me to arrange a call: linda@lindaharrison.co.uk
Or head over to my Contact page
