Case studies make your business look credible, and that builds trust - essential for attracting new clients, especially if you run a professional services business.

So, how do you create a case study from a client testimonial?

Sharing your expertise via thought leadership articles in the business press or industry titles is a brilliant way to build trust and credibility.

These expert advice articles show that a journalist thinks your ideas are worth publishing. And you can’t buy that kind of third-party validation. 

PR isn’t about appearing in one article and then sitting back and watching the sales flow in.

The best results come from consistent press coverage.

Our speed networking events for Yorkshire small businesses and journalists. And why they’re a win-win for local entrepreneurs wanting to get seen in the media.

Guest blogging gives you access to a whole new audience plus a valuable link back to your website (great for your SEO).

Three common pitching mistakes.

Getting featured in traditional media like newspapers is fantastic. But there are so many other opportunities to boost your visibility.

Becoming a podcast guest is one of the best ways to promote yourself. It's also one of the quickest.

Yes, entering awards is time-consuming.

But it will pay off - and should definitely be part of your PR strategy.

Regional press coverage can build trust and authority - and help you to attract new clients.

Regional media is a fantastic place to start with your PR.