Podcasts - your secret weapon for quick PR wins for your business
⭐ This blog comes from my weekly PR newsletter for founders. Subscribe here
Grab your mic 🎙
What springs to mind when you think of PR?
Getting featured in traditional media like newspapers is fantastic. But there are so many other opportunities which should be explored be part of your PR strategy.
Being a podcast guest is one of the best ways to promote your business. It's also usually takes less time than writing and pitching an article and gets you in front of a new audience.
Quick confession: I'm a podcast addict. Listening to a podcast on my headphones while going for a walk or cooking a meal at home really appeals to my love of multi-tasking.
But how do you get yourself into the podcast guest hot seat?
My top advice? Just ask.
• Choose a podcasts where the audience are your ideal clients - and contact the host
• Briefly say why you're a fan
• Explain why you'd make a great guest
The trick here is to personalise your pitch without being salesy. You need to explain how you can add value. Can you share topical ideas or advice? Do you have an irresistable USP?
Top tips
Start small. Local podcasts in your town or city are great, or podcasts specific to your industry/niche.
Has one of your clients - or someone you've met networking - started their own podcast? Track down those contact details and send that email.
If you've been a guest on a podcast before, or been interviewed for radio or TV, increase your chances of success by sharing a link in your pitch email. Don't have this experience? No problem. Share a link to a video from your website instead.
Good luck!
I love listening to…
I'm a massive fan of the long-running and totally inspirational Being Freelance podcast with host Steve Folland.
Freelancers and small business owners chat about how they got started and what lessons they've learnt. They share advice on how to make it, and any mistakes they've made along the way
I'm currently working my way back through all the episodes...still more than 200 to go.
Want to get your business more visible in the media?
• Learn how thought leadership articles work in my blog
• Five ways to get your business in the press in my article for Family Friendly Working
About the author
A communications specialist and strategic storyteller, Linda started her career in national newspaper journalism 25 years ago. She’s since worked in PR and internal communications.
Today, she helps ambitious Yorkshire businesses raise their profile through press coverage to become the authority in their sector. She also supports PR agency teams during busy periods.
