Online course: Unlock your PR story

I’ve worked in media for 25 years - on both sides

I was a local and national newspaper journalist for many years, and those newsrooms can be pretty unforgiving. You need to find great stories - and pitch them to the editor - every day.

Since then, I’ve used these skills to help many business owners to secure valuable press coverage, telling their stories to many (many) thousands of people.

This course is for you if you’d like to:

• Use my simple strategies to find great story angles in your business that include your key messages

• Understand how to share your knowledge, advice and expertise via articles to boost your credibility

• Feel more confident about how and where your business fits into the media landscape

• Stand out against your competitors, building trust with your dream clients

• Start driving sales and growing your business through the power of PR

Think PR isn’t for you? Think again…

Myth: PR is only for big companies

PR is highly effective for small businesses like yours.

You may feel that PR isn’t achievable for you, or that it’s only for other business owners, but that’s simply not true. Journalists love to hear stories from solopreneurs and freelancers because they’re usually doing new and interesting things - in new and interesting ways.

Myth: I don’t have enough time for PR

Believe me, PR is totally do-able when you’re a time-poor solopreneur.

Top tip: You don’t need a press release. An email will usually do the job. You can achieve big results working on your PR in short bursts a couple of times a week (much less time than creating social media posts on repeat).

That’s why I’ve designed this course to be simple, fast and great value.

Myth: PR is scary and overwhelming

I get this - but it really doesn’t have to be. Once you understand how it all works - and that journalists are actual humans with deadlines and pages to fill - it feels a lot more achieveable.

Feeling confident that you have an interesting and relevant story idea helps.

Make PR work for you

I’ve taught hundreds of solopreneurs how to DIY their PR… even when they’ve had NO previous experience of working with the media.

They’re already achieving incredible results - including being featured in local and national newspapers and magazines, and being interviewed on local radio. And the best part is that once you know how PR works, it’s totally FREE! You should never pay to be included in editorial articles (unlike advertising).

Publicity is crucial if you want to keep attracting new clients.

When your business features in trusted publications like newspapers and magazines, you can stop having to convince people to work with you. They’re already on board as they’ve seen or heard you in the press, so they trust you! This helps to grow your business - even in challenging times. It’s also great for your SEO due to links back to your website.

And the first step? Nailing your story angle or ‘hook’. That’s where this course comes in. If you’ve ever wanted to learn how to find great story ideas for the press, I’d love to show you how.

About this mini course

• Eight short chapters where I guide you through five ways to find media-ready story angles in your business. Every solopreneur and business owner has them (I promise).

• Quick and easy to complete: You can listen to the audio recording while out walking the dog or at home cooking dinner. Or read the text if you prefer.

• By the end of the course, you’ll have a much better understanding of PR, and feel more confident about approaching journalists.

•• Please note: The bonuses mentioned throughout the videos ARE NOT included with this version of the online course. These were special introductory bonuses only included for people who signed up for the course when it first launched. Sorry! ••

• Self-paced, on-demand (so you can complete it in your own time)

• £47

• Time required: 1-2 hours max

• Available from: End of July 2025

Dreaming of adding an ‘as seen in…’ logo at the top of your website - or your LinkedIn/Insta bio?

Get ready to watch your confidence grow - along with your business.

Reviews

"I now feel empowered to give it a go"

"Linda's course feels very accessible and supportive. The content feels bitesize and manageable. I really enjoyed listening to her explain the content.

Rather than feeling like PR is this daunting, overwhelming area I don't understand, I now feel empowered to give it a go. I loved all the prompts and suggestions. It really helped bring the theory to life.”

Sophie Roberts, West Plum Studio

"It not only gave my business incredible visibility, I gained a huge amount of confidence"

Cher Casey, Founder of The Mindful Organiser

”Linda is so positive and helpful, she made PR feel easy for once!”

Sally Duffin, founder of Nutrition in York

“The PR created a real buzz around our business.”

Lois Kirtlan, Managing Director, Hetty & Betty

Who’s behind this course?

Hi! I’m Linda, a PR expert for small businesses and solopreneurs.

I’m also a trained journalist.

From seeing my first article in the student paper, I immediately knew I wanted a career in media.

After gaining the NCTJ postgraduate qualification in Newspaper Journalism at Cardiff University, I worked as a reporter and feature writer in regional and national newspaper newsrooms in Brighton and London. I then wrote for titles like The Guardian, Daily Telegraph and MailOnline.

I bring experience of 25 years working in media, using my skills to find, pitch and write thousands of stories.

Now running my own small business in Yorkshire, I’ve switched to working in PR. I’m passionate about sharing my expertise with ambitious entrepreneurs to help get their the press to boost their credibility and visibility, and attract new clients.

Photo credit: Joanna Brierley