Story confidence: Online PR course
Want to get your business seen by more people?
PR is a highly-effective tool for enrepreneurs and small businesses. But feeling unsure about how the media works, or if you even have a story, can stop you from getting started.
So, imagine having a bank of media-friendly story ideas about your business to pick from - and the confidence to pitch them to the media...
That’s exactly why I’ve created this mini-online course. It’s for entrepreneurs looking to boost their profile - and sales - by getting featured consistently in newspapers and magazines.
“Linda’s PR course was an absolute gamechanger for me.”
Scott Sullivan, founder of Featherheads
Need to get more visible?
Whether you’re a coach or copywriter, photographer or florist, architect or artist, getting featured in the press puts you in a different league.
PR works hard to build crediblity and trust, and grow your business by attracting new client enquiries.
I’ve helped hundreds of entreprenteurs get featured in the press. Anyone can DIY their PR. Just re-direct a little of your time, and use the expert guidance, examples and ideas with this course.
The first step to securing valuable press coverage is finding a media-ready story idea.
And I’ve created a pre-recorded course with loads of them - plus access to a quarterly live online Q&A with me.
‘Linda’s course gave me the confidence to consider PR was something I could do.
It feels very accessible and supportive. The content feels bitesize and manageable. Using the knowledge from the course gave me the idea for a press release. I was able to use the email pitch template to send it off to journalists.
I am so delighted to see it published. I’m in no doubt this wouldn’t have happened without Linda’s course and her support and guidance.’
Sophie Roberts, founder of West Plum Studio - article published in Handpicked Local
“As someone who was initially intimidated by press outreach, this course made everything feel approachable and doable.
Linda’s clear explanations, relatable examples, and practical templates gave me the confidence to pitch my business story for the first time. As soon as I sent my well-crafted pitch after following her course, I got responses from journalists!
What stood out most was how accessible Linda made the course. I loved the focus on finding your ‘hook’ and the importance of human interest, which helped me reframe my own story in a way that felt authentic and newsworthy.
It was excellent value for money, and I honestly feel empowered to keep going with PR now.’
Scott Sullivan, founder of Featherheads
What’s included for £47
• The Unlock Your PR Story course: Eight chapters with simple, practical tasks. Bite-sized learning - recordings sharing ideas for media-ready story angles that journalists will love.
• Access to a live Q&A over Zoom - hosted quarterly by me.
How it works
Self-paced and on-demand: Listen in your own time.
Time-saving: Each recording is around five minutes - or less.
Instant access: Buy the course and get started straight away!
“I loved the short recording.
For me, being neurodiverse, it helped hugely to concentrate for that period and spark ideas. Linda’s voice is also very listenable!”
Katie Reeves, founder of Festive Green
"Linda’s advice not only gave my business incredible visibility, I gained a huge amount of confidence."
Photo credit: Joanna Brierley
About Linda
A PR specialist for entrepreneurs, I help small businesses to grow their sales by getting featured in the press.
I worked as a national newspaper journalist for many years, so I know what makes a good story.
My PR clients have featured in a range of titles, from The Daily Telegraph, The Sun and Saga online to regional publications such as The Yorkshire Post, Yorkshire Businesswoman and Yorkshire Life magazine, among many others!
The impact of this PR has been huge, including attracting more clients, getting them invited on TV and podcasts - and boosting their sales. One entrepreneur recently signed up two new clients for her home staging business after they saw her article in Yorkshire Living magazine.
And the best thing is, once you know how PR works, it’s totally FREE!
FAQ
Isn’t PR just for big companies?
Definitely not! If you run a small business, PR is a highly effective tool to attract new clients.
What’s the time investment?
The course is a series of short recordings, so you can dip in and out when you have a spare five minutes (total one to two hours, including the practical tasks).
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