Getting your business seen in the media
Strategic press coverage can build a strong, consistent narrative around your brand and position you as the ‘go-to’ expert in your sector.
This makes your business stand out in a competitive market while attracting new clients.
Strong articles, profiles and features can generate a buzz around your service or product - and build credibility when talking to investors.
Creating consistent media visibility is where the magic happens to support your commercial goals.
PR also boosts your SEO.
With a background in newspaper journalism, I’m particularly skilled at developing and delivering campaigns which need Yorkshire media coverage.
My style is friendly, practical and honest - and I love seeing my clients flourish and grow.
“Linda immediately understood the angle we needed and brought the story to life in a way that exceeded all expectations.
The results were incredible. Multiple journalists picked up the story, and we were even invited to speak live on BBC Radio York.”
- Elaine Morris, executive coach and founder of Curious Edge
Specialist PR and communication services
Thought leadership articles
Ghostwritten by me - but with your name as the author.
Sharing your expertise via thought leadership articles in the business press or industry titles is a brilliant way to build trust and credibility.
These expert opinion articles are pure gold because they help people feel more confident about making that first enquiry. They're also great for attracting new talent and retaining your existing staff because they build your profile in the press.
Plus, it shows that a journalist thinks your ideas are worth publishing.
You can’t buy that kind of third-party validation.
These articles are a highly-effective way to get seen as the 'go-to' expert in your industry, especially if you work in:
• HR
• Recruitment
• Family, employment or property law
• Financial advice
• Coaching
• Accountancy
• Buying/selling property
• Leadership and confidence coaching
• People development and training
How’s it all work? Head over to my blog to find out more
PR campaigns
Taking time to work collaboratively and build a PR strategy is when the real results happen!
This means developing relationships with journalists at key national and regional titles and gaining consistent press coverage through press releases, thought leadership, features, profiles and interviews. And don’t forget podcasts, guest blogs and speaking opportunities.
Working on a monthly retainer allows me to become like an extra member of your team, responding swiftly to national journalists’ requests for media opportunities and proactively pitching you for consistent media coverage to build authority and awareness..
Please get in touch to find out more.
PR Power Hour
A 60-minute Zoom call to get your PR flying. Straightforward, practical advice tailored to your business.
More information here
"The Power Hour was a game changer.
Linda and I spent an hour discussing my ideas and what I'd like to do/ the types of places I'd like to be featured and why. In the hour, she gave me some really simple ideas that I could run with instantly. Afterwards, she sent a full write up detailing everything we discussed - and she even gave me a few more things to consider.
It's brilliant value and I'm now no longer daunted by the idea of doing PR myself. So much so that I've been included as a contributor to a couple of articles in my top two publications already, and have been asked to write a short feature as well!"
- Fliss Lee, brand coach and strategist for creative freelancers and founders
DIY PR
Bite-sized learning: Online course
• Identify story ideas in your business.
• Eight short recordings and text.
• Ideal for busy entrepreneurs looking to get featured in the press, even if you’re new to PR.
Email pitch template
• Ready-made email template - pitch ideas to journalists in minutes.
• Borrow the exact structure that I’ve used to send hundreds of successful pitches to journalists.
“Using Linda’s pitching template gave me more confidence to propose my idea to The York Press.
My article was published in the Business pages of The York Press. Thank you, Linda!"
– Michelle Hughes, Printmaker & designer
Get in touch
Are you a business in Yorkshire and passionate about what you do?
If you’re ready to raise your profile and become a trusted voice in your sector, I’d love to translate your business goals into a PR strategy to help you get visibility in the media.
Book a call on my Contact page.
“From the very first call, we could tell Linda was a true professional.
Linda takes pride in her work and her passion in delivering the best possible quality for her clients.”
- Anny Lian | Founder of FG Wealth Advisory