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Why do I need PR?

Nothing builds credibility and trust like getting featured in the media.

It clearly tells potential clients exactly what you do - and who your business helps.

It boots your SEO and, unlike advertising, PR is a free way to promote your business.

Stories usually stay online - so it also gives you useful content to keep sharing on your social media.

“Linda is so positive and helpful, she's made PR feel easy for once!

Linda secured me coverage in two regional papers, a guest slot on a national podcast to chat about nutrition and menopause health, an article about winter health tips for a regional high-end lifestyle magazine, and a spot on the contacts list for a national women's magazine features editor.
I'd work with her again in a heartbeat.”

Sally Duffin | Nutrition and Health Writer at Nutrition in York

Ways to work with me

DIY PR: Lots of free resources - please help yourself!

Read my blog: Common mistakes when pitching journalists - and how to avoid them and Why podcasts are your secret PR weapon

Subscribe to my newsletter for tips on getting published in the media - and using press coverage to win new clients.

Listen to my Three Minutes To Get In The Press podcast - bite-sized expert advice for entrepreneurs.

Connect on LinkedIn or follow me on Instagram

• Done with you PR: One-to-one strategy and planning morning

A Zoom advice session where we dig deep into your business, generate story ideas, and decide where would be best to pitch them. Perfect if you’re new to PR.

I’ll create a six-month plan so you can start DIY-ing your PR straight away. Follow up calls and emails with me included (and encouraged!) to give you the confidence and skills to increase your success of landing consistent press coverage.

You’ll also receive a ready-made pitch template to email journalists (worth £45).

Cher Casey, founder of The Mindful Organiser, secured an interview with The Yorkshire Post within one day of pitching after one of these sessions! Read Cher’s brilliant feature from that interview here

Total investment: £240

• Done-for-you PR support

Don’t have time to do your own PR, but want to get seen in a range of publications? Hand over your PR to me. I offer a range of services, from individual writing press releases and expert advice/opinion pieces to three-month PR support packages where I pitch you to the media.

Press releases work well if you have an annoucement about a new product or service, an event or awards nomination/win - or if you’ve hired a new member of staff. And advice and opinion articles help to position you as the ‘go-to’ expert in your sector, building authority, credibility and trust.

This is hassle-free way to get new eyes on your business with tailored support from a PR professional.

Investment:

A one-off press release and pitching it to regional journalists for press coverage. From £495.

Three expert advice or opinion articles over three months. From £1,500 (or three monthly payments of £500)

Three months of full PR support, including pitching you to the media and monitoring media requests daily for opportunities. From £2,400 (or three monthly payments of £800)

If you’d like to learn more about my done-for-you PR services, please send me an email - or book a Zoom chat here

“Linda’s dedication to helping small businesses shine was evident in her attention to detail and professionalism.

Thanks to her PR services, my work received stunning photography in the Yorkshire Post, greatly boosting visibility. I highly recommend Linda to anyone looking to elevate their brand and get their story featured in the media.”

Sarah Schiewe | Ceramic Artist at York-based Schiewe Ceramics

DIY PR: Digital resources

• Bite-sized learning: Unlock Your PR Story online course

Tired of being the best kept secret in your industry?

Whether you’re a coach or copywriter, photographer or stylist, architect or artist, consistent press coverage puts you in a different league. PR works hard to attract new client enquiries, making sure people find you - instead of finding your competitors.

Learn how to get your business in the media - on repeat - with my mini-online course. Steal my top strategies for finding story angles that journalists will love. Eight recordings (or text), just a few minutes each. Perfect for busy entrepreneurs looking to raise their profile by getting featured in newspapers and magazines - even if you’re new to PR.

£47 - buy here

• Email pitch templates

Using ready-made email pitch templates can help save you time - and give you the confidence to pitch journalists with story ideas.

A ‘pitch’ is basically a summary of your story idea that you email to journalists.

These templates use the exact structure that I’ve used to send hundreds of successful pitches to journalists. More information on how to turn your pitch into a published article in this Five tips to get pitch perfect guest blog. I also talk about how to successfully pitch journalists in the first episode of my Three Minutes To Get In The Press podcast

If you want to get your business in the media, this is a low-cost introduction to help get you started.

• Available in my Etsy store

Or email me for more information.

About me

I grew up in Yorkshire (check out the classic ‘70s school photo) and knew from an early age that I wanted to write for a living. I went on to work as a journalist in national newspaper newsrooms.

My PR clients have featured in a range of titles, from The Daily Telegraph, The Sun and Saga online to regional publications such as The Yorkshire Post, Yorkshire Businesswoman and Yorkshire Life magazine, among many others!

The impact of this PR has been huge, including attracting more clients, getting them invited on TV and podcasts - and boosting their sales.

One entrepreneur recently signed up two new clients for her home staging business after they saw her article in Yorkshire Living magazine!

“From the very first discovery call, we could tell Linda is a true professional.

Linda takes pride in her work and her passion in delivering the best possible quality for her clients. The end result was a true testament to that. We would recommend Linda to anyone who is looking to upscale their business through dedicated and professional PR services.”

Anny Lian | Director of Fatgreen Wealth