Why guest blogging should be part of your PR strategy
Writing a guest blog for someone else’s website is a brilliant way to boost your PR.
It gives you access to a whole new audience plus a valuable link back to your website (which is great for your SEO).
Blogs hang around a lot longer than than social media posts too.
Someone might read a blog post weeks or even months after it’s first published (meanwhile, that Instagram reel you sweated over for hours is long gone in people’s feeds).
Plus, guest blogging offers you the freedom to step away from your business for a few minutes, and write about a subject your’re passionate about, or just something that you find interesting.
It’s a win-win.
Image of my bookshelf from interior designer Kim Heslip’s guest blog.
Simple steps to get more visible
That’s why I jumped at the chance to write this guest blog about what makes my house a home for interior designer Kim Heslip.
Kim is the founder of Yorkshire-based Nest & Flourish Interiors. Check out her gorgeous website if you’d like to learn more about creating beautiful, accessible and inclusive spaces.
You can read my ‘At home with…’ article in full here
Thanks Kim!
My guest blog on the Nest & Flourish website.
Getting your business more visible - without the faff
Fancy more quick, simple and time-effective ways to get your business more visible?
• Take a look at my online PR course - Bite-sized learning: Unlock your PR Story (£47)
• Subscribe to my regular Kickstart Your PR newsletter
• Listen to this episode about pitching journalists on my Three Minutes To Get In The Press podcast
• Join us at an in-person PR networking event like Meet The Media or a PR Coffee Morning
P.S. Please share this blog with any business owners who know who are looking for fresh ideas to boost their visibility.
About the author
An NCTJ-qualified newspaper journalist, Linda specialises in getting small businesses more visible through PR through events, online courses and working one-to-one.
