Why guest blogging should be part of your PR strategy
Writing a guest blog for someone else’s website is a brilliant way to boost your PR.
It gives you access to a whole new audience plus a valuable link back to your website (which is great for your SEO).
Blogs hang around a lot longer than than social media posts too.
Someone might read a blog post weeks or even months after it’s first published (meanwhile, that Instagram reel you sweated over for hours is long gone in people’s feeds).
Plus, guest blogging offers you the freedom to step away from your business for a few minutes, and write about a subject your’re passionate about, or just something that you find interesting.
It’s a win-win.
Image of my bookshelf from interior designer Kim Heslip’s guest blog.
Simple steps to get more visible
That’s why I jumped at the chance to write this guest blog about what makes my house a home for interior designer Kim Heslip.
Kim is the founder of Yorkshire-based Nest & Flourish Interiors. Check out her gorgeous website if you’d like to learn more about creating beautiful, accessible and inclusive spaces.
You can read my ‘At home with…’ article in full here
Thanks Kim!
My guest blog on the Nest & Flourish website.
Practical advice to get your business visible in the media
• Subscribe to my weekly PR newsletter for founders
• Join an in-person PR event like Meet The Media or a PR Coffee Morning
About the author
A communications specialist and strategic storyteller, Linda started her career in national newspaper journalism 25 years ago. She’s since worked in PR and internal communications.
Today, she helps ambitious Yorkshire businesses raise their profile through press coverage to become the authority in their sector. She also supports PR agency teams during busy periods.
