PR is only for big companies, isn't it..?
How to use your small business superpower of sharing your expert knowledge in local and national media.
One question I get asked a lot is if PR works for small businesses.
The answer is a definite ‘yes’. It isn’t just for big organisations with big budgets for an in-house PR team. PR is very accessible to entrepreneurs and small businesses.
If done in the right way, it's a highly effective way of reaching a wider audience, making your business more visible, and building credibility and trust.
PR win
Here's a little shout out to celebrate a PR win for my lovely client, Sally Duffin
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Sally is a York-based nutritionist who specialises in midlife women's health. She’s also an author and expert speaker, and an all-round excellent person.
And here's Sally featured as one of the health experts in January's Yorkshire Life magazine.
Sally’s advice article
Yorkshire Life was looking for experts for a Winter Wellness feature. And Sally’s top tips on how to boost energy and mood through the dark wintry months were a perfect fit.
Sally’s advice includes ditching the new year diet and getting oudoors more - hooray to that!
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Anyone who runs a business has expert knowledge
If you own a business, you’re already an expert.
Whether it's top tips on taking photos of your pet, improving sleep or finding the best destination for a dream holiday, you can share this as expert advice in an article in the meida.
As an example, here’s one of my expert advice articles - Five Ways To Get Your Business Featured In The Press For Free - published in Family Friendly Working.
Try these for more inspiration
• Listen to my Three Minutes To Get In The Press podcast
• Book a free 30-minute Discovery Call on my website.
And you found this useful, feel free to support my business by treating me to a virtual cuppa 🙏
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About the author
An NCTJ-qualified journalist, Linda specialises in getting small businesses in Yorkshire into the press.
Linda offers a wide range of PR services, including Speedy PR Strategy calls for beginners for £60, writing press releases and monthly retainer PR support. She also runs regular in-person PR workshops and networking events in York, such as the popular Meet the Media
